Testimonials

If I’m not mistaken, we’ve taken part in Brasil Brau since the first edition. We always come and bring product launches or products we have on display to our booth for the public to see, touch, and smell. We bring our team of representatives and salespeople so that they can meet customers. A lot of people know each other here because they only talk on the phone. So, it’s great to be present where our customers are, other suppliers and the whole beer market. We imagined that there would be a lot of people, but the turnout was surprising, especially on the first day. I’ve never seen the first day of a trade fair like that! We brought 1000 liters of beer to hand out to people, which is already a tradition of ours, so that people can feel at home, have a chat and get to know the products, talk to our technical team, see all the solutions we have to offer. It’s great to be able to be close to people, to meet up with people and clients we haven’t seen for four years. It was a great experience and we’re looking forward to the next one.

We’re using Brasil Brau as a thermometer to understand the market and we were looking forward to coming back. We made contact with important decision-makers in the brewing market and beat our target number of contacts. We expect that the Fair will continue to bring news and hot prospects throughout the year. It’s very important for us to have a personal relationship with our customers so that we can improve and cultivate these relationships.

It was very interesting for us; it was our first time at Brasil Brau. We’re just entering this beer market. We’ve been in the market for a long time in other segments. It was very nice because we were able to meet a lot of people from the area, share our products, and bring a bit of knowledge, especially about the issue of spoilage microorganisms in the brewing industry and present our solution for this segment.

The trade fair is going very well, we’re making a lot of contacts, meeting up with people from the old days. A lot of people stopped or closed down, unfortunately, because of the pandemic. But most of them are back. We’ve closed several deals and expect to close more by the end of the day. The fair is very well organized, and the audience is very selected. It has exceeded our expectations.

The trade fair has exceeded our expectations. We thought that people would come wanting to see new things, to meet friends, and after two years, it was a great meeting. The market is now growing in terms of consumption and new projects, so the fair came at an opportune moment and brought in very important people, which was a positive feeling we had. We realize that here at the fair we meet people who make decisions, who help set up projects and make the segment happen. There were some contacts from people outside Brazil, from Latin America, and this is also important because it shows that they are keeping an eye on technologies and how the Brazilian market is behaving. We end up being an example to them; what happens in Brazil is reflected in neighboring markets after a while. We were very happy; it was worth every penny of the investment, and this will certainly be reflected over the next two years in business and projects. And we’re looking forward to the new event in two years, full of ideas.

I found the first two days very interesting, we received a well-qualified audience, a lot of people, both from craft breweries and larger ones. They were very productive and interesting days for us and, from what I saw, also for the other exhibitors. The result was very good. We intend to come back next time. Brasil Brau is growing in leaps and bounds; it’s keeping pace with the development of the beer market and that’s important for the market and for us too.

For us at Fermentis, the event was surprising and very good. I think that after two years, there was a lot of expectation, to the extent that on the first day, right from the opening at 1pm, it was already full. Our participation as sponsors has been extremely positive and we intend to continue with the next edition.

We were present at Brasil Brau, sponsoring the Congress and bringing a lot of connection, fun and beer knowledge to the event’s audience. We went with the Eisenbahn brand, which aims to democratize beer knowledge, so we are very happy with this partnership and to be part of this Instituto da Cerveja and Brasil Brau team. It’s the first time we’ve been part of the fair, so we’re very happy and looking forward to the impact this partnership will have on the market. We intend to come back with even more initiative and contribute even more to the event.

For the Instituto da Cerveja, being part of the curatorship of the Congress is a great opportunity. I’ve been following the event for many years, it was a great responsibility to be part of it and I’m proud to have taken part. It’s also a challenge, with a few lecture windows, to be able to serve a market that is very different from what it was 15 years ago, i.e. concentrated on large breweries that wanted technical information. Today, it’s mostly a craft market with a very diverse audience that wants to hear about different things – the technical side of brewing technology, sommeliers, diversity, digital marketing. It was a challenge with so few slots to find the right people, the right topics, and manage to please the audience.

The feedback we’ve had from the organization is that it was the best attended Congress in recent years. We haven’t had time to collect formal feedback yet, but what we have had so far has been very positive.

We’ve been visitors to other editions of Brasil Brau, and we’ve also taken part in other fairs. This year we went to Blumenau – as visitors too – and the fair was very empty, so we expected that the public would be in São Paulo. We believed it, even though many people say that the movement hasn’t returned yet. You must believe in the movement to return and that’s what happened. The fair was very fruitful in terms of business. We were very anxious on the first day. It’s the first trade fair we’ve been to with Brasil Brau, so we didn’t know how it was going to go, in terms of flow. As our booth isn’t on a corner and there’s a fire hydrant in front of it, we thought it would be difficult, but it was fine. We’re very happy, we’re very satisfied. We’ve already spoken to the staff, and we think this will be the first of many participations. We’ll take part in the next ones, it’s very worthwhile. We want to take on bigger spaces, other positions. We believe that the market still has a lot to grow in this recovery. Companies, businesspeople, must believe this, because if they keep shrinking it won’t help anything, it’s even worse. We must believe in Brazil and invest. It’s working, that’s what the fair has been, it’s been a success so far. It’s been full every day, with old customers coming to see it and many new customers, from regions we never imagined we’d reach.

We took part in Brasil Brau about five years ago. All our main clients came here, the people were waiting. Our top 10 clients came to visit us. We did a lot of business. I think what was most interesting about what we brought were the new products. We didn’t bring any off-the-shelf products. It was everything that we had been preparing during these years of the pandemic and what we had been specializing in. And we showed that we are also getting into services, as well as products.

The trade fair met our expectations, with talks well underway and now we’re going to turn our relationships into business. The visitors were of excellent quality and sought information at our booth all the time, and the fair was very well organized. We’ll meet again in two years.

Brasil Brau is a networking fair so that we can meet our customers and bring new solutions and trends to the market. We will certainly be here in the same place at the next meeting. All these meetings with our clients are very important for us to cultivate our relationships.

It was the resumption of the market, it was sensational. For us, in terms of brand positioning, with this resumption of the event, it’s been fantastic, we’ve made several partnerships and deals. The first day was the best, we didn’t stop for a minute, it was insane. And the cool thing is that this year, of the 1600 breweries, many came that I think were at Brasil Brau for the first time, so the result was very cool. The renewals were what surprised me most at the fair. There are lots of new things on the market that solve real market pains. We can see that the beer market is becoming more united. And Brasil Brau was very well organized. Each exhibitor had everything set up, nothing was done at the last minute.

We’ve been part of the event for eight years, so we’ve been following its history and growth. Today, we’re seeing much more than consolidation, we’re seeing the revival of a project that has a lot in common with national brewers. Just look at the movement at the event, something sensational, wonderful. Seeing this happening in the beer market, through the fair, is oxygen for us. To realize that the market is suffering but has enormous potential. That’s exactly what Brasil Brau provided for the beer market. It’s been tough, we’ve had difficulties over the last two years, but the market is here and thirsty for a comeback. I think Brasil Brau should be congratulated for really going for it and holding the fair this year. I don’t think it was an easy decision, but it was a very assertive one. I think the exhibitors are very satisfied. As well as business, we have a lot of human contact. I leave feeling fulfilled.

This is the fifth time we’ve taken part; it was one of the best editions, we missed meeting our customers, we managed to do good business, and Brasil Brau exceeded our expectations in terms of the quality of visitors. We’ll be here for the next biennial.

The experience was very good, it far exceeded expectations.  There were a lot of customers here, including some who hadn’t been to the fair before – I think that’s the best indication of the event’s success. The organization was also very good. In terms of business, it’s important for us to be here because of our more traditional clients, who come from all over Brazil. But we also had new business, especially with our licensed Prodooze, which serves microbreweries, home brewers and brew shops. We’ll be at the next edition and others, always.

We have managed to do good business. The audience is very good. Our team realizes that the audience is qualified. The accreditation format is interesting, with only people connected to the sector. This is great for us, who are at the top end of the market wanting to sell equipment, wanting to do business with the group, because the audience is very qualified. We’re receiving a lot of interested customers, real potential customers. We brought some solutions to the fair concerning cold rooms for beer automation. So, this is a differentiator for the public. I think we’re one of the few exhibitors here with this type of equipment.